Morocco Web Statistics 2026: 45 Key Figures

Morocco is now one of Africa's most dynamic digital markets. With internet penetration past 92%, 5G launched in late 2025, and e-commerce card payments topping 18 billion dirhams, the numbers speak for themselves. I've gathered 45 verified statistics here — each with its official source — for anyone who wants to understand Morocco's web in 2026: entrepreneurs, online retailers, advertisers, and developers.

The essentials in 5 figures

• 35.5 million internet users — 92.2% of Morocco's population online at the end of 2025.
• 22.8 million social media users — 59.1% of the population.
• 57.1 million mobile connections — 148% of the population (multiple SIMs per person).
• 18 billion dirhams in e-commerce card payments in 2025, up 34%.
• 6.8 million active online shoppers — nearly one in four Moroccan adults.

Internet users and penetration

35.5 million internet users: Morocco's connected population at the end of October 2025. Source: DataReportal, Digital 2026 Morocco.

92.2%: internet penetration across the Moroccan population. Source: DataReportal, 2026.

+749,000 users (+2.2%): the year-over-year rise in internet users between October 2024 and October 2025. Source: DataReportal, 2026.

38.5 million: Morocco's total population in October 2025, the base for every penetration rate. Source: DataReportal, 2026.

91.2%: the share of Moroccans using the internet per the national ICT survey, up from just 74.4% in 2019. Source: ANRT, ICT Survey 2024-2025.

93.7% urban vs. 78.4% rural: the geographic digital divide persists, though rural areas have climbed sharply (66.3% in 2019). Source: ANRT, ICT Survey 2024-2025.

41.18 million internet subscriptions (fixed + mobile) recorded in Q2 2025, growing 5.21% year over year. Source: ANRT / Le Matin, 2025.

Over 92% of internet access in Morocco is via mobile, with 37.02 million subscriptions. Source: ANRT / Le Matin, 2025.

Mobile and smartphones

57.1 million active mobile connections at the end of 2025 — 148% of the population. Source: DataReportal, 2026.

58.75 million mobile subscribers in Q2 2025 per ANRT, a penetration rate of 159.53%. Source: ANRT / Aujourd'hui le Maroc, Q2 2025.

87.7% of mobile connections are broadband (3G, 4G, or 5G). Source: DataReportal, 2026.

91.7%: of every 10 people with a mobile phone, more than 9 own a smartphone. Source: ANRT, ICT Survey 2024-2025.

32.5 million smartphones in circulation for 30.7 million active users. Source: ANRT, ICT Survey 2024-2025.

90.1% of women own a smartphone in 2025, up from 73.7% in 2019 — one of the fastest catch-ups. Source: ANRT, ICT Survey 2024-2025.

74% of households own a computer or tablet, up from 60.4% in 2019 (84.4% urban, 49.1% rural). Source: ANRT, ICT Survey 2024-2025.

For an online retailer, the takeaway is obvious: your store must be mobile-first. If you're planning an e-commerce website in Morocco, mobile isn't optional — it's the default.

Social media

22.8 million social media users in October 2025 — 59.1% of the population (+1.7 million in a year). Source: DataReportal, 2026.

21.6 million YouTube viewers in Morocco — more than half the population. Source: DataReportal / Morocco World News, 2026.

16.7 million TikTok users, up 19% in a single year. Source: DataReportal / Morocco World News, 2026.

15.1 million Instagram users, up 20% over the year. Source: DataReportal / Morocco World News, 2026.

7.6 million Snapchat users, up 10%, with a female majority. Source: DataReportal / Morocco World News, 2026.

6.9 million LinkedIn members, after adding 1.2 million over the year. Source: DataReportal / Morocco World News, 2026.

E-commerce and online payment

18 billion dirhams in e-commerce card payments in 2025, up 34% year over year. Source: CMI E-commerce Observatory, 2025.

6.8 million active online shoppers in 2025, up from 1.8 million in 2020 — 278% growth in five years. Source: CMI E-commerce Observatory, 2025.

24.9% of Moroccans bought online in 2024, up from 15.1% in 2019 — +65% and 3.7 million new shoppers. Source: ANRT ICT Survey / le360, 2025.

380 dirhams: the average e-commerce basket in 2025. Source: CMI E-commerce Observatory, 2025.

73% of e-commerce transactions are made from a smartphone. Source: CMI E-commerce Observatory, 2025.

47% by card, 38% cash on delivery, 12% M-Wallet: the split of e-commerce payment methods in 2025. Source: CMI E-commerce Observatory, 2025.

84.1% of shoppers still say they use cash on delivery per the ANRT survey — trust in online payment remains a work in progress. Source: ANRT ICT Survey / le360, 2025.

76.3% of buyers place 2 to 5 orders per year, while heavy buyers (10+ orders) rose from 2.5% to 7.2% in five years. Source: ANRT ICT Survey / le360, 2025.

Jumia 28%, Marjane 18%, Glovo 12%: the leading e-commerce platforms by market share in 2025. Source: CMI E-commerce Observatory, 2025.

The message is clear: one in four Moroccans already shops online, and baskets are growing. To understand what a project actually costs, see the pricing and quotes for a website in Morocco.

Connection speed and 5G

5G launched in November 2025 in Morocco, lifting the country to 39th worldwide for mobile (a 22-place jump). Source: Ookla / Morocco World News, 2026.

124.32 Mbps: the median mobile download speed, the best on the African continent. Source: Ookla / Morocco World News, 2026.

60.31 Mbps: the median mobile download speed measured by DataReportal at end 2025, up 47.5% in a year. Source: DataReportal, 2026.

55.89 Mbps: the median fixed-connection download speed at end 2025. Source: DataReportal, 2026.

Digital advertising

USD 1.2 billion: the size of Morocco's online advertising and digital media market. Source: Ken Research, 2025.

+30.7%: the surge in digital advertising, driven by shifting consumer habits. Source: Statista, 2025.

64% of total ad spend will come from digital channels by 2029. Source: Statista, 2025.

Over USD 180 million: expected mobile advertising spend, up 20% year over year. Source: Statista, 2025.

452 million dirhams invested in advertising during the first 10 days of Ramadan 2025. Source: Morocco World News, 2025.

What this means for your web project in 2026

Morocco has crossed into digital maturity: almost everyone is online, mobile dominates every use, and e-commerce is no longer a niche. For an SME, a retailer, or a founder, the question is no longer "should we be online?" but "how fast and how well?" A fast, mobile-first, well-ranked website is no longer a luxury — it's the price of entry.

You deal directly with the developer — no middlemen, no agency. Need a quote? Ask for a free, transparent estimate within 24h — or see how I work as a freelance web developer in Casablanca.

Methodology and sources

Every statistic on this page comes from a public primary source, verified one by one. No figure is estimated or invented. Last updated: July 2026.

DataReportal — Digital 2026 Morocco: datareportal.com. ANRT — National ICT Usage Survey 2024-2025: anrt.ma. CMI E-commerce Observatory 2020-2026: wafir.ma. ANRT ICT Survey summary: le360. Ookla / Speedtest Global Index and ad market: Morocco World News, Statista.

FAQ — Morocco Web Statistics 2026

How many internet users are there in Morocco in 2026?

Morocco has 35.5 million internet users at the end of 2025, a 92.2% penetration rate (DataReportal). The ANRT household survey reports 31.5 million individuals, the gap being down to measurement method.

What is mobile's share of internet access in Morocco?

Over 92% of internet access is via mobile, with 57.1 million active mobile connections and 87.7% of them on broadband (3G/4G/5G).

How big is e-commerce in Morocco?

E-commerce card payments reached 18 billion dirhams in 2025 (+34%), driven by 6.8 million online shoppers. Nearly one in four Moroccans has bought online, and 73% of transactions happen on a smartphone.

Does Morocco have 5G?

Yes. 5G launched in November 2025. Morocco has the fastest mobile speed in Africa (124.32 Mbps median) and ranks 39th worldwide.